Publisher: Supermarket News
Published: August 12, 2026
Source: Read at Supermarket News (https://www.supermarketnews.com/frozen/unit-sales-drop-in-july-across-most-categories)
Category: Food Access
Total food and beverage unit sales fell 0.9% during the four weeks ending July 26 compared with a year earlier. Fresh produce units fell 4.7% from July 2025, with volume down 3.7%. Frozen food units rose 0.2%, led by a 5.1% increase in frozen fruit and vegetable units, while refrigerated food units rose 1.2%. Refrigerated and frozen plant-based meat alternatives totaled 11.1 million units, down 8.4% from a year ago.
Why this matters: Independent grocers may need to review orders and shelf space as shoppers pull back in several fresh categories while frozen and refrigerated foods show stronger demand. The decline in plant-based meat alternatives may also affect assortment decisions.
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