An evolving produce market enhances the need for close shopper scrutiny

[Viable Food News Desk]

Publisher: Supermarket News
Published: September 3, 2026
Source: Read at Supermarket News
Category: Food Access

Produce analysts say retailers are tracking both dollar and volume sales as shopping habits change. David Sherrod of the Southeast Produce Council said inflation can raise dollar sales while shoppers buy fewer pounds, making volume trends important. He recommended bulk and smaller pack options so shoppers can keep buying preferred items, while Andrew Kerr of Golden Sun Insights emphasized data, value, convenience, and in-stock conditions. Kerr also said ready-to-eat and ready-to-cook produce, along with complementary higher-margin items, can support produce department performance.

Why this matters: Independent grocers can use both dollar and volume data to spot when inflation is masking lower purchases. Smaller packs, convenient produce, and reliable availability may help stores retain shoppers who are comparing retailers.

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