Kroger records strong private label growth as shoppers stay focused on savings

[Viable Food News Desk]

Publisher: Grocery Dive
Published: September 14, 2026
Source: Read at Grocery Dive
Category: Food Access

Kroger's private label sales outpaced national brands during the second quarter of fiscal 2026, and private label penetration rose by about half of a percentage point. Private Selection sales increased by more than 14%, led by ready-to-heat and ready-to-eat meals. Kroger added over 600 natural and organic items during the quarter. Numerator reported that Kroger's private label sales in produce, meat, seafood, deli and prepared foods, and in-store bakery rose by about $420 million over the 12-month period that ended July 31.

Why this matters: Independent grocers may see an opportunity to strengthen store-brand and value-focused offerings, including prepared meals and natural and organic products. Kroger's results also show the pressure shoppers are placing on retailers to justify price increases.

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