NGA and NIQ Announce Strategic Partnership Focused on Insights, Education and Next-Generation Grocery Leaders

[Viable Food News Desk]

Publisher: National Grocers Association
Published: October 15, 2026
Source: Read at National Grocers Association
Category: Food Access

The National Grocers Association and NielsenIQ announced a strategic collaboration for independent grocers. They will develop educational resources, market insights, and a toolkit on data, analytics, and consumer trends, including an event guide leading up to the 2027 annual NGA Show. The organizations will also launch a student competition focused on business issues facing independent retailers. The competition will be previewed at the NGA Executive Conference on October 20-22, 2026, in Chicago, IL.

Why this matters: Independent grocers may gain access to more practical data resources, training, and subject matter experts. The student competition could also connect stores with emerging talent working on retail challenges.

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